MATTHEW GOSHMAN


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Art Institute of Chicago: Digital Label Composer

Role: UX, Design, Prototyping

The Art Institute of Chicago recognized that the museum experience separates the objects on display from the context in which they were created. We partnered with the museum to close that gap by reimagining the experience.

We took museum labels far beyond the traditional text-only description by creating a digital experience in which viewers could literally touch and interact with objects in digital form. In addition to written details about the object, we made 3D models users could swipe to rotate, and added annotations they could tap on to learn more about specific points of interest.

To ensure the Art Institute of Chicago could manage and expand the digital label experience in-house, we built a custom content management system and toolkit. We included all the tools and components needed to combine text, images and videos in different ways for different exhibits.