Snap: For BusinessRole: Storyboarding, Illustration, Design, Prototyping
Snap’s business offerings had evolved immensely since Snap for Business was first introduced. Their brand was ready to evolve and market their new advertising offerings to their current corporate customers as well as a new audience, small businesses.
I worked along side a small team at Instrument to strategize a new vision for the platform. We introduced a fresh take on their brand, design system, illustrations and content. The result was well received by Snap who decided to use this work to influence a redesign for the official Snap brand.