Art Institute of Chicago: Digital Labels

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Role: UX, Design, Prototyping

2017 @ Instrument with Jordan Sowers and Kate Wolf

The Art Institute of Chicago recognized that the museum experience separates the objects on display from the context in which they were created. We partnered with the museum to close that gap by reimagining the experience.

Exhibits screen in the digital label composer
Exhibits screen in the digital label composer
Armor for Tournament exhibit
Armor for Tournament exhibit

We took museum labels far beyond the traditional text-only description by creating a digital experience in which viewers could literally touch and interact with objects in digital form. In addition to written details about the object, we made 3D models users could swipe to rotate, and added annotations they could tap on to learn more about specific points of interest.

Digital label intro screen
Large touchscreen in front of exhibit
Large touchscreen in front of exhibit
Saints & Heroes gallery opining

To ensure the Art Institute of Chicago could manage and expand the digital label experience in-house, we built a custom content management system and toolkit. We included all the tools and components needed to combine text, images and videos in different ways for different exhibits.

Exhibition screen of the digital label composer
Exhibition screen of the digital label composer
Creating an exhibition cover
Creating an exhibition cover
Setting up a 3D transition
Setting up a 3D transition
Walkthrough of the digital label composer