Boatsetter

Various screens of the Boatsetter app
Various screens of the Boatsetter app

Role: UX, Design Lead, Design, Prototyping

2018 @ Metalab with Scott Mcconnell, Murray Clark, and Noah Jacobus

Boats are expensive to buy, drive and maintain, but Boatsetter was determined to bring this one of a kind experience of being on the water to more people. They created a platform that allowed people to rent out their boats to other individuals without having to worry about the complications that arise from that scenario.

Boatsetter Explore screen
Boatsetter Explore screen

Boatsetter developed this system in a web app and came to MetaLab when they realized that they were missing out on a key market of smartphone users who would prefer an app experience over a website.

We partnered with Boatsetter to simplify their complex boat rental framework while working within their current infrastructure. In the end we delivered a fresh take on their brand while also increasing conversions by optimizing the steps within their boat rental experience.

Boatsetter map
Boatsetter map
Boatsetter trip details
Boatsetter trip details
Booking complete screen
Booking complete screen